Best Pillow in 2025: Reliable Brands Trusted by Users

9 Best Pillow Brands Reviewed in Detail

We’ve sifted through the fluff to bring you detailed reviews of some top-notch contenders in the pillow game:

1. PlushBeds Cooling Down Complete Pillow – Best Pillow Overall

Overview

Since 2008, PlushBeds’ mission has been to create eco-friendly, high-quality mattresses for heavy people and those of medium weight alike, and bedding that provides customers with a natural means to a good night’s rest.

Unique Features

Combining a clean feel with cooling comfort, the Cooling Down Complete Pillow is equipped with a FRIO rapid chill cooling cover. The fibers in this casing will chill you out 5X faster than other polyester pillows, and when combined with the angel soft down and feathers inside. It might just be the best cooling pillow on a budget right now.

The Cooling Down Complete Pillow is treated with antimicrobial silver product protection (AgCl) that inhibits bacteria, mold, and mildew.

Promo

The queen-size Cooling Down Complete Pillow is on sale for $130 (originally $160), saving you $30. As a bonus, you’ll also receive free shipping and a 3-year limited warranty.

Customer Support Info

PlushBeds customer service will answer your questions toll-free at 1-888-407-5731, 7 days a week, from 9 am to 11 pm EST.

>>Buy the PlushBeds Cooling Down Complete Pillow here

2. Helix GlacioTex Cooling Memory Foam Pillow – Best Memory Foam Pillow

Overview

Since 2015, Helix Sleep has been providing customers with a complete sleep experience, from mattresses to toppers, bases, bedding, and, of course, pillows.

Unique Features

The Helix GalcioTexCooling Memory Foam Pillow provides several features to help you sleep better. First, its high-quality memory foam can be adjusted to any sleep position, making it the best pillow for side sleepers who need just the proper elevation for alignment and comfort.

The GlacioTex cooling fabric wicks away excess moisture and keeps you too cool for school all night. Add special hypoallergenic fibers that resist mold, bacteria, and dust mites, and you’re guaranteed not only a cool sleep but a clean one too.

Promo

The standard size Helix GlacioTex Cooling Memory Foam Pillow is currently priced at $112, reflecting a 25% discount. It also includes free FedEx shipping, a 30-night sleep trial, and a 1-year warranty.

Customer Support Info

For the fastest response, chat with Helix customer service on the official site from 10 am to 10 pm ET. You can also call 831-777-5976.

>>Get the Helix GlacioTex Cooling Memory Foam Pillow here

3. Brooklyn Bedding Luxury Cooling Memory Foam Pillow – Best Cooling Neck Pillow

Overview

Founded by the Merwin brothers in 1995, Brooklyn Bedding began as a mattress liquidation company. Now, with its mattresses and pillows, it’s at the top of the sleep world.

Unique Features

Infused with cooling gel and designed with an innovative grid structure, this Brooklyn Bedding Cooling Memory Foam Pillow keeps you cool and actively dissipates heat all night.

Made with the highest-quality materials, this pillow resists flattening. The adaptive memory foam contours to your unique shape, guaranteeing maximum comfort for your head, neck, and shoulders. Plus, all textiles used in this pillow are OEKO-TEX certified.

Promo

The queen-size Luxury Cooling Memory Foam Pillow is available directly from Brooklyn Bedding for $149.25 (saving you $49!) and ships free. Rest easy with a 120-night sleep trial period and a limited lifetime warranty.

Customer Support Info

Brooklyn Bedding customer support can be contacted via on-site chat (1-3 minute response time) or by phone at 623-624-1222.

>>Buy Brooklyn Bedding’s Luxury Cooling Memory Foam Pillow

4. Birch Organic Pillow – Best Pillow for All Sleeping Positions

Overview

Launched as a sub-brand of Helix Sleep in 2019, Birch was founded to focus specifically on organic and sustainable sleep products.

Unique Features

Featuring optimal loft and support for all sleep positions, the Birch Organic Pillow is made with natural and certified organic materials designed to keep you cool and comfortable all night long.

Featuring a crushed, natural latex center for maximum support, this core is surrounded by a natural wool cover that wicks away moisture. The outer cover is 100% organic cotton, which is both breathable and soft. Free of polyurethane foam, this latex core pillow is GOLS-certified and sustainably manufactured.

Promo

The queen-size Birch Organic Pillow is currently priced at $112 instead of the usual 149.33, and includes free shipping, a 30-night sleep trial, and a 1-year warranty.

Customer Support Info

For phone assistance, Birch customer support can be contacted at 917-540-5525.

>>Get the Organic Pillow directly from Birch

5. Bear Cloud Cirrus Pillow – Best Body Pillow

Overview

Founded in 2015, Bear Mattress is a DTC mattress seller specializing in products for people with active lifestyles.

Unique Features

The Bear Cloud Cirrus Pillow is made with 3D polyester fill and has a 100% super breathable polyester cover. It’s always fluffy, with no lump to be found, and provides excellent support for every sleep position.

Because it’s made with a breathable down alternative, this pillow keeps you cool at night. It’s also hypoallergenic, which is great news for anyone susceptible to dust or microbial allergies.

Promo

Get the queen-size Bear Cloud Cirrus Pillow now for just $95 (that’s $52 off), and it ships free with a 30-day return policy and a 2-year limited warranty.

Customer Support Info

Bear Mattress customer support can be reached from 10 am-6 pm EST Monday-Friday at 844-311-0035.

>>Buy Bear Cloud Cirrus Pillow here

6. Eco Terra Natural Latex Pillow – Best Natural Latex Pillow

Overview

Eco Terra is a US-based company born in 2016 and headquartered in the sunny sprawl of Los Angeles. The company prioritizes using sustainable and environmentally friendly materials in every layer of their mattresses and bed accessories.

Unique Features

Crafted with your well-being in mind, the Eco Terra Natural Latex Pillow boasts a choice of natural Talalay solid latex or a dreamy blend of certified organic latex and Kapok, a plant fiber akin to soft cotton.

Beyond its eco-conscious construction, this pillow is incredibly breathable, naturally hypoallergenic, and a fortress against dust mites.

No matter your sleep position, its moderate to firm support works wonders to ease head and neck tension. Its fluffy and moldable texture won’t clump or flatten.

Promo

For a limited time, the queen-size Eco Terra Natural Latex Pillow is yours for only $118, a steal off the usual $157. They’ll even ship it free within the continental US, and you can take advantage of Shop Pay’s four convenient installments.

Customer Support Info

For any inquiries, you can reach Eco Terra by calling 888-605-0409. Their customer support team is readily available seven days a week from 9 am to 9 pm Pacific Standard Time.

>>Buy the Eco Terra Natural Latex Pillow

7. Layla Kapok Pillow – Best Pillow for Side Sleepers With Neck Pain

Overview

Known for its unique flippable mattress that offers both a soft and firm side, Layla was founded in 2016 in New Haven, Connecticut.

Unique Features

A luxurious pillow, the Layla Kapok pillow is plush, supportive, airy, and soft. In fact, it’s the only cooling pillow hot sleepers will need.

This pillow has plenty of loft and will hold its shape no matter what. Its soft polyester/viscose blended cover is breathable, keeping you delightfully cool all night.

So, if you want your head and neck cradled like a sleeping baby, check out the Kapok pillow so you can wake up refreshed, relieved, and ready to take on the day.

Promo

For just $109, the Layla Kapok queen-size offers incredible comfort, and if you act now, you can get a second one for up to 50% off! This fantastic offer comes with added perks: free shipping, a 30-night money-back guarantee, and a 5-year warranty.

Customer Support Info

Layla customer support can be reached via phone or chat at 855-358-1676 from 7 am to 3:30 pm PST.

>>Get the Layla Kapok Pillow here

8. Nectar Dual Cooling Pillow – Best Pillow for Back Sleepers

Overview

Founded in 2016 as part of the Resident Home family of bedding companies, Nectar has risen to be one of the best-known and most dependable mattress manufacturers online.

Unique Features

The Nectar Dual Cooling Pillow gets its name from the combination of a cool-to-the-touch cover with absorbent heat-wicking fibers and a regulating gel technology beneath that is both cool and supportive.

Add pressure relief, contouring, and adaptive support, and you have a plush pillow for all seasons and all types of sleepers.

Promo

The Nectar Dual Cooling Pillow, available in a single standard size, costs $79 and is supported by free shipping, a 30-night home trial, and a 1-year warranty.

Customer Support Info

Nectar customer support can be reached seven days a week via email, chat, or toll-free at 888-863-2827.

>>Check out the current prices for the Nectar Dual Cooling Pillow

9. Purple Freeform Pillow – Best Customizable Pillow

Overview

The Pearce Brothers revolutionized modern sleep technology in early 2016 with their patented Hyper-Elastic Polymer mattresses, which are now legendary for their vibrant purple color.

Unique Features

The Purple Freeform Pillow is filled with patented MicroFlex Moon Foam, which allows you to adjust it to your unique needs. It is also made with a moisture-wicking, stretch-knit cover for added breathability.

Now you can design a pillow to your exact specifications so you can sleep supported and cooled by the best sleep technology of the 21st century.

Promo

The standard-size Purple Freeform pillow currently sells for $224 instead of the usual $249. It also comes with free shipping, a 100-night trial, and a 1-year warranty.

Customer Support Info

Purple support can answer any questions via chat or phone at 888-848-0248 or visit the official website.

>>Buy the Purple Freeform Pillow here

How to Find the Best Pillow for Your Needs

Have you decided that a pillow is right for your sleep? If yes, selecting the ideal one can be the difference between waking up refreshed and battling a neck ache all day. So, ditch the generic fluff and let’s find the perfect cradle for your head.

Firmness

The firmness scale for pillows has five levels, ranging from soft to firm: soft, medium-soft, medium-firm, and firm.

Soft will provide the least resistance to your head sinking into the pillow, while firm will provide the most resistance. It’s worth noting that while this scale applies to pillows, studies on mattresses show that a medium-firm option can be beneficial for avoiding back pain and improving sleep quality.

Choosing the right firmness for your pillow and mattress contributes significantly to spinal health and comfortable sleep.

Loft

The loft refers to the height of your pillow and the angle at which it will elevate your head. A low loft pillow generally won’t provide enough support for back sleepers, while a high loft pillow can over-elevate the head in that position, potentially straining the neck.

Internal Fill

There are 4 major types of filling used in pillows:

• Down (made from the feathers of ducks and geese)
• Down alternative (made from polyester fibers)
• Memory foam (made from chemically constructed synthetic foam)
• Buckwheat (made from the husks of buckwheat kernels)

Consider Your Sleeping Position

Whether you sleep on your stomach, back, or side, the ideal pillow should keep your head at the proper angle of alignment so that your spine maintains its natural curvature while asleep.

>>Buy the PlushBeds Cooling Down Complete Pillow here

Types of Pillows

Your pillow choice is just as crucial as your mattress type for a good night’s sleep, and believe it or not, there’s a whole spectrum of fillings to explore. Let’s fluff up the details on some popular pillow types:

Memory Foam

Memory foam is designed to conform to the contours of your head and neck while also offering the proper resistance. This conforming quality makes it a popular material for many types of pillows. These include what many consider the best travel pillow, as it can provide customized support even in transit.

Another popular variation of memory foam used in pillows is shredded memory foam, which offers similar conforming benefits but with potentially greater airflow and adjustability compared to solid memory foam. Pillows made with memory foam, including those with solid or shredded fills, are usually medium-soft to medium-firm.

Down

Down pillows contain the plumage of ducks and geese and are used to make soft to medium pillows that are fluffy and luxurious.

Down Alternative

Down alternative is exactly what it sounds like. It is made from polyester fibers that imitate the softness of down without removing the feathers from live animals. If you’re looking for the best camping pillow, consider options made with down alternative for a lightweight, compressible, and animal-friendly choice.

Buckwheat

Buckwheat pillows are cotton pillow cases stuffed with the husks of buckwheat kernels and are the firmest pillows available. They are often heavy and range from being firm to extra firm.

Latex

A latex pillow is filled with latex foam made from the sap of rubber trees. These pillows are hypoallergenic and known for their breathability and springy support. These qualities make them a contender for the best pregnancy pillow or the best travel neck pillow for long flights.

Latex pillows can relieve pressure points in the neck, shoulders, and even the back and hips when used for body support.

>>Buy the PlushBeds Cooling Down Complete Pillow here

Customer Testimonials

Let’s explore what real sleepers are saying about the best pillow brands we reviewed.

PlushBeds

According to Janice on the official site, their PlushBeds Cooling Down Pillow provides the perfect amount of luxurious comfort and support. Plus, it also sleeps pretty cool [1].

On Trustpilot, Keith was much less satisfied. Although they were eagerly anticipating their PlushBeds purchase, a series of customer service blunders ultimately resulted in a return and ruined experience [2].

Helix

Barry kept it short and sweet on the official site, saying, “Love the pillows” [3]. A reviewer on Trustpilot said their purchase was okay, but getting and dealing with customer service was no fun [4].

Brooklyn Bedding

As far as Carissa is concerned, their Brooklyn Bedding pillow is the best pillow they’ve gotten to date. But Emily felt it was only decent. It took them a while to find a good position with it, and since then, they haven’t experienced any miracles [5].

Birch

According to Daniel on the official website, Birch’s pillow is the best one they own, and they hope to replace all their pillows with Birch. That said, Marissa thought their Birch pillow was of great quality; it just didn’t have the comfort level they were looking for [6].

Bear

The bear pillow was super comfy and incredibly fluffy, according to Kaytlin’s review on the official website. Another customer, Noah, agreed that their Bear pillow is fluffy but wasn’t very comfortable [7].

Eco Terra

On the main page, Bert enthusiastically shares his positive experience with the Eco Terra shredded latex pillow, highlighting its perfect molding to his shape and the conforming feel. However, while Oscar found the pillow to have exceeded his expectations regarding the product itself, his experience was somewhat soured by a delay in delivery [8].

Layla

Cathy said on the product page that she and her husband used to have three pillows each, but now that they’ve purchased a Kapok pillow, they only have one each. Another user said they’re finally comfortable with their Kapok pillow, but first, they had to open it and remove about half of the stuffing [9].

Nectar

On the official site, Shawna said, “Such a cool pillow. It’s very comfortable, and I sleep much better now.” Ross also voiced the same opinion: “It is very comfortable and the right thickness.” But they don’t agree at all that it’s cooling [10].

Purple

Tiffany from the official site has chronic, diagnosed neck pain issues, and the Purple Freeform pillow is the only one that has given them relief. Another user likes the flexibility their pillow offers, yet the initial chemical smell was so bad they nearly returned it [11].

>>Buy the PlushBeds Cooling Down Complete Pillow here

FAQs About the Best Pillow Brands

What follows are some common questions customers ask online regarding the best pillow for their particular needs.

What Is Considered the Best Pillow?

Your sleeping position usually determines the best pillow for you. Side sleepers should use a medium-firm to firm pillow, back sleepers a medium, and stomach sleepers a soft to medium pillow. Beyond firmness, consider the size of your bed. People with queen or king size mattresses should opt for king or queen size pillows, respectively, for better coverage and aesthetic balance on the bed.

What Kind of Pillows Do Doctors Recommend?

Many orthopedic doctors recommend memory foam pillows because they effectively maintain the proper alignment of the cervical spine and reduce stress and tension on pressure points like the neck and shoulders. For similar support on the go, consider a memory foam travel pillow, designed for neck comfort and spinal alignment during journeys.

What Kind of Pillow Do Chiropractors Recommend?

Many chiropractors believe that memory foam pillows are often a good choice for giving the head the proper alignment it needs to relieve pressure points in the shoulders and neck. For individuals specifically concerned with breathing issues during sleep, they may also recommend the best pillow for sleep apnea. An adjustable pillow can be an excellent solution for more control over support.

What Is the Healthiest Pillow to Sleep On?

Many health professionals feel that pillows made from organic ingredients are the healthiest pillows to sleep on because they contain natural latex, cotton, and wool that are chemical—and pesticide-free.

Why Are Hotel Pillows So Comfortable?

Hotel pillows seem much more comfortable because they are usually made from the best materials, properly cared for, and replaced frequently, making them appear brand new.

How Often Should You Replace Your Pillows?

A good rule of thumb is to replace your pillows every couple of years, depending on their wear and tear. Some common signs that they need replacing are lumps, loss of shape, odors, and discoloration.

Conclusion: What Is the Best Pillow on the Market?

What is the best pillow for you? It depends on several factors, and hopefully, we’ve explained much of this information in an easy-to-understand way that has provided you with some actionable advice.

So, what will it be? Latex, memory foam, down, a down alternative, or buckwheat? PlushBeds, or Helix?

Whether you’re looking for the best pillow for stomach sleepers or the best firm pillow you can find, now you know enough to ask the right questions and purchase the right pillow.

Good luck, and sweet dreams!

>>Buy the PlushBeds Cooling Down Complete Pillow here